Entrepreneur · Educator · Investor
Taylor Price
Entrepreneur, educator, and the visionary behind Priceless Tay, the platform Good Morning America praised for "making finance fun."
On-air host
Gen Z speaker
Community builder
Industry expert
About Taylor
From small ideas to big impact
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2000
Born
Hudson Valley, NYRaised by small business owners running an industrial uniform rental company, a foundation built on sweat, grit, and hustle.
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2014
Major spinal-fusion surgery
Albany, NYDuring the summer between 8th and 9th grade, Taylor underwent life-changing scoliosis spinal fusion surgery after receiving the news just weeks prior. Relearning to walk sparked a new sense of purpose and instilled resilience, adaptability, and a deep appreciation for overcoming challenges.
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2018
Drops out of pre-med
Columbia-Greene, NYDue to ongoing medical issues, Taylor pivoted into a finance major after asking her mom, "What should I do with my life?" That moment exposed a nationwide lack of personal finance education and fueled Taylor's mission to empower young adults.
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2019
Launches Priceless Tay
Hudson Valley, NYWhile living in her parents' basement, Taylor became the first to ignite the financial literacy movement on TikTok. She launched Priceless Tay, a platform that has educated over 1M young adults, making financial literacy accessible and fun for Gen Z.
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2022
Co-founds ad-tech startup Dfinitiv
Metro New YorkCollaborated with industry executives, leveraging her marketing expertise and Gen Z insights to cofound Dfinitiv, an ad-tech startup transforming user experience with innovative solutions.
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2023
Youngest most influential money expert
Southwest FloridaTaylor is named one of GoBankingRates' Top 100 Most Influential Money Experts, as the youngest honoree and the only woman in the social media category. She was also recognized as Bankrate's Best Financial Activist, solidifying her position as a leading voice for Gen Z financial empowerment.
As seen on
News & stories
The platform
Priceless Tay
With over 1M followers across TikTok, Instagram, and YouTube, Priceless Tay makes finance relatable, actionable, and fun. From budgeting and saving to investing, Taylor is helping young adults thrive, not just survive.
On stage
Speaking engagements
Whether leading workshops or delivering keynotes, Taylor brings dynamic insights and actionable advice to every stage.
Power Women Summit
FinCon
San Bernardino
Also spoke at Moomoo x Nasdaq (Unlock Strategic Views) and Google x Threadcount (What's a Wallet?).